1-2-3.tv, broadcasting from Grunwald, Germany, is a specialized shopping channel launched in 2020. Operating from this Bavarian municipality, the channel has quickly established itself in Germany's television retail sector. Their German-language programming focuses on creating an engaging shopping experience for viewers across the country. Through their website www.1-2-3.tv, they combine traditional television shopping with modern e-commerce practices, offering viewers an integrated retail experience. The channel represents the evolution of television shopping in the digital age, adapting traditional formats to meet contemporary consumer needs.